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by Dave Cleinman

Imagine that you are driving down a normally quiet street that you know quite well. You roll along, doing your normal thing, enjoying the familiarity of the route…when out of the blue a line of traffic shows up in front of you, moving towards you at normal speed, taking up the entire road, forcing you to get onto the sidewalk to avoid a collision. At the same time, the house that you have parked at explodes because of a gas leak, the entire neighborhood runs to see what has happened, fire trucks and ambulances arrive at the scene, all the neighborhood dogs are worked up by the sirens and begin to howl. One of the teenagers nearby sees your car and decides to invite six of his friends to take shelter in it, the shocks and springs break from the extra weight, your tires blow, and your frame cracks. You are trapped in a broken car, surrounded by an entire neighborhood, a house is on fire, and the endless traffic coming the wrong way is still not stopping.

Welcome to the mental image I came up with to represent information overload, the bane of even the most settled and focused internet marketer. And it really is like that. Everything comes all at once, one thing leads to another, this bit leads to that bit, this idea leads to that idea, and the to-do list becomes lost as we lose our way. Rather than having a focused plan, we are caught up in the new thing, the new idea, the new system. This person’s plan sounds good, no, that person’s sounds better. Hers is better still, but wait, I saw that other product that promised to train me. It is chaotic, confusing, completely frustrating, and exceedingly common!

Information overload is easy to suffer, and not so easy to avoid. It is avoidable, however, and curable, and these three steps will help you do both.

1. Be aware that the same systems are used by the best marketers to promote products 
and services. They are exactly the same and, although different marketers prefer different methods, there are only so many methods. Master one or two ways of driving traffic to a site, and you will not have to chase every product that tells you how to do it. Find out how the best people in your opportunity do it, and follow their lead.

2. Choose a product or opportunity that you use yourself. Be a product of your product. In this way you believe in it, know that others will find it useful, because you do, and you will be familiar with the features and, even more importantly, the benefits. This means that you can avoid chasing the newest product or opportunity, since you have one already that you like.

3. Use this caveat: “If I don’t need it, I will ignore it!” You will know that you don’t need something when it: a) doesn’t provide you with an increase in traffic or leads, b) does not help you make more money, and c) is not a product, service, or opportunity that appeals to you and that you will not use.

Of course, over time, products and services will come along that are really useful and will help you generate traffic, or get leads and sales, or help make life simpler and more time-effective. Use your judgement and decide if these items will work for you. Don’t think that you need to buy every book or product, or system that comes along. This will simply overwhelm you and bring on the information overload syndrome. Get out of the car, push your way through the crowds until you are free of the crazy neighborhood, call a tow truck to get your car and get it fixed. Then, never drive through that neighborhood again. ◄

 

 Visit Dave's blog:  Steps to Success

Copywriting Tips For The "About" Page Of Your Website

By: Cathy Goodwin

Business owners who promote themselves with online marketing often neglect the "about us" page. If you own a service business or work as an independent professional, your "About" page will be especially critical to your success. Prospective clients want to get to know you before they make a hiring decision, so they may turn to this page right after they come to your website.

Many business owners make these 3 mistakes when they write their "About" page. They list facts in obituary style; they include irrelevant information; or they omit to add a personal flavor that prospects will want to find.

First, begin by identifying why you are the single best resource to solve your niche's most urgent problem. You might list facts but it's important to relate the facts to your expertise. Sometimes it's difficult to see the relationship between your hobby or college major and your current business. That's where an objective viewpoint can help. Ask your clients, friends, and mentors. Often they will make these connections readily.

Second, limit your "About" page to information that is directly relevant to your business. You need to be scrupulously honest but you don't need to share every aspect of your life.

The decision on what's relevant will be related to your field. If you got into trouble as a teen, your experience may be relevant if you work as a life coach or child psychologist. If you are a business coach this information will be less relevant and may actually backfire. It's always a judgment call.

Finally, be sure to add a personal flavor to your "About" page. Include elements of your life that present you as a friendly, competent three-dimensional person. Your clients want to relate to you as a human being, not a one-dimensional robot, but they don't want to know the most intimate details of your life.

One business consultant includes information about community activities because he wants to show that he gives back. He realizes his contribution to nonprofit organizations will show that he is a caring person with integrity.

Another consultant writes extensively about her family. She finds clients often relate to her experience as a wife and mom. She also finds she gets more comments about her cats than just about anything on the About page.

Remember to review your "About" page at least once a year. Your facts change. Your kids grow up and you may get a new dog. You also may need to change your content as your own business changes and new facts become more or less relevant.

Author Resource:  Cathy Goodwin, Ph.D., is an online copywriter who helps business owners get more clients and sell more products online. Download The Case Of The Missing Website Profits and discover 3 clues to why your website isn't working (and 3 red herrings that lead you down the wrong trail). http://www.CopywritingDetective.com  ◄

Article From Articles and Success

 

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About the Editor:

Dave Cleinman is an internet marketer and free-lance writer who specializes in helping network marketers have success in business.  A successful owner of two businesses, and manager of three others during a lifetime of service, he believes anyone can be successful if they have the desire, patience, and willingness to follow the lead of those who have done it.

Visit my blog:  Steps to Success

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