33    33

The Newsletter That Helps You Be Successful

(& Have Fun With The Process)

If you are not a subscriber click here!

Please note:  Some of the articles in this newsletter are reprinted from free article sites.  If you wish to have an article published in Step by Step, join my TE Rocket Hits and put in a support ticket, or leave a comment on my blog on the most recent post.  

Previous Issues: 

by Dave Cleinman

As an internet marketer, even if you are just promoting someone else’s product or service, you must be willing to ensure that your customers are satisfied, know how to use your product, and are not left to themselves to figure things out.  When you make sure that your customers are happy you can count on them trusting you and coming back to you to buy again and again.  Forget this essential part of sales and marketing, and you will never reap the full benefits of having truly happy customers.  The three steps that follow will help you achieve this with ease and avoid any complaints that you aren’t there for your customers.

1.  Make personal contact immediately after you make a sale.  This is easily done with an autoresponder series that you just plug their first name and e-mail address into.  If you are promoting more than one product simply set up separate campaigns for each product.  The initial e-mail should introduce yourself, thank them for signing up or buying, give a detailed explanation of how to use what they have purchased, and offer a special gift that aids them even further.  Even though it is an autoresponder series, because you have used their name and customized the message, it is just like you are talking only to them.  Follow-up e-mails every day for a week that slowly introduce new information or features is very powerful and builds trust.  After that e-mail them on a regular cycle with related offers and information, ensuring that the content is useful and will help them.

2.  If you have their street address or phone number, send a postcard or give them a brief phone call.  Provide contact details and a way that they can contact you directly.  If you sell a huge amount of product at once this may not be practical, so outsource it to a call center that offers training.  This will provide you with an additional revenue stream, and build trust because all of your customers receive that all important phone call, on top of the e-mail autoresponder series that they all get as well.

3.  Set up a training or membership website with the tools your customers need to take full advantage of the product or service in which they invested.  Make sure to have a sign-up for your newsletter (autoresponder series) in this area just in case they did not use a valid e-mail when they purchased, and to catch any people who run across the site by accident. 

These techniques are meant to be used together, all three, at the same time.  This will ensure that all bases are covered.  You will teach them what they bought, how to use it, what its benefits are, and how they can profit from it  By doing these things you will have very happy customers that will continue to listen to what you have to say, and who will help you by introducing other individuals they know who can use what you are offering.  The secret to happy customers, essentially, is to treat them as you would wish to be treated.  These techniques will help you do just that. ◄

 

 Visit Dave's blog:  Steps to Success

PPC Marketing Strategy: 

Think Like Your Customer To Get More Clicks

By : Ricky Weber

Because there are such a large number of factors to consider when creating a search engine marketing campaign, and because many business owners are simply overwhelmed by the complexity of creating and testing their ad campaign, there is a common mistake that is repeated constantly: These business owners select keywords that they themselves think are related to their products and services, instead of figuring out what it is that their customers will be searching for. This article will demonstrate a simple idea that can greatly increase the efficiency and profitability of your pay-per-click marketing campaign, which is picking your keywords based only on what your customers will be searching for, and not the way that you yourself think about your business.

One of the most common mistakes that a company who wants to set up a search engine marketing campaign will make is to be overly ambiguous in the keywords they think they should use, meaning that the words they select have a different meaning to them than to a potential customer using a search engine. A good example of this is a business that is highly technical with lots of industry-related jargon and terms, which the owners of the business might understand but an average person is probably not very likely to type those terms into the search engine.

In order to avoid this mistake, you must go out of your way to begin thinking the way that your potential customers would think, and you must incorporate this strategy into creating your keyword list so that you do not miss opportunities or put too much focus on keyword terms that are rarely searched. Most of the time an average person will not have an in-depth knowledge of your industry and the related terms, so when it comes time for you to pick out which keywords you are going to focus on it is important to keep it simple and think about what someone who knows little about your industry but is still in need of your service would search for.

Now that you understand the common mistakes that many businesses make when they create the keyword list for their pay-per-click marketing campaign, you can be sure that you will not miss any popular terms that your customers might be searching for, or that you do not spend too much time and effort focusing on terms that will not be searched at all. Once you can overcome this common mistake in forming the keyword list for your pay-per-click marketing campaign for your business, you will have a competitive advantage over all the other companies in your industry.

Author Resource:  Do you want to increase your search engine rankings and earn more money? Go to NinjaSeoMethods.com and discover the top three "must have" search engine optimization tools to skyrocket the success of your business in record time. ◄       Article From Articles and Success

 

My Special Offer, no expiration!

I'm willing and happy to work with you one on one to help you get started and have success in network marketing, provided that you can:

• Tell a scam from a real business & avoid get rich quick garbage

• Help yourself by helping others be successful

• Follow a simple and Proven system and share it with others

• Be part of a team & interact freely, honestly, and professionally

Once you are established and having success, I will only ask that you teach others the same thing so they can enjoy the same level of success that you have achieved.

If you wish to take me up on this offer, please feel free to contact me on Yahoo instant messenger.  My Yahoo id is dcleinman.  Or on Skype at name dave.cleinman

Download messenger here:	Download Skype here:

About the Editor:

Dave Cleinman is an internet marketer and free-lance writer who specializes in helping network marketers have success in business.  A successful owner of two businesses, and manager of three others during a lifetime of service, he believes anyone can be successful if they have the desire, patience, and willingness to follow the lead of those who have done it.

Visit my blog:  Steps to Success

Join my two growing Traffic Exchanges:

Rocket Hits

Horsepower hits

 

---

Fill in the form to subscribe to  Step by Step.  You will receive hints, free bonuses, and access to the highly useful exclusive members area reserved for my subscribers only.  Get three free e-books that are in high demand just for subscribing!  Your information will never be shared and you can opt-out at any time!

First Name:
Email:

---

--end current issue--

Thanks for reading!