by Dave Cleinman
Remember that your advertising copy is more
than just an ad. It is a combination of techniques that are designed
to appeal to emotions and then direct someone to take action.
Convincing someone to take action is nearly impossible. INSPIRING
someone to take action is much easier and a lot more fun. The
difference may seem small, but think about it this way: People don't
like to be told what to do. They do like to make decisions that seem
right, however. That is the difference. As sales reps, it is
our job to help our customers understand why purchasing our product IS the
right decision. What follows are Two amazingly simple strategies for
accomplishing this.
"Influence is having someone decide
to take a recommended course of action, and have them think it was their
idea!" Marshall Sylver
1. Put yourself in your customers
shoes: Look at your product, your offer, your message. How do
they look, seem, and sound to you? This allows you to fine tune your
message and appeal to the emotions of the prospect (the true buying
decision-making force). It also does some unusual but equally
important things: It allows you to understand the quality of your
offer. Would YOU use it? It allows you to see the
message. Does your message appeal to You? It gives you the
opportunity to ask yourself, if someone was presenting the same product,
using the same message, and the same words, would I buy it? If the
answer to any of those questions is no, then you need to tweak your
message so that it you can honestly answer yes.
2. Test, Tweak and Test: Your advertising should be based on sound principles. Yet even the best copywriter has to constantly test and tweak. Messages need to be fine tuned for each audience, each demographic, age group, SES (socio-economic standing), gender, and even little things such as time of year, the colors used in advertising, and even the order of words and sentences. These things can only be fine-tuned by testing and tweaking. Once you get the hang of this your results will skyrocket and your efforts will become easier.
3. Tracking: In some ways, tracking your advertising is the lynch-pin to your entire promotion effort. Tracking is the only way to tell if your advertising is as effective as it can be. It also allows you to try different ads and use the best in the right situation. Not only will tracking allow you to see where your advertising is most effective, it also tells you where it is not effective and really needs to be changed.
Using these three strategies will give you an advantage over 95% of sales reps and affiliates who are not doing these. They are simple to implement, take less and less time as you master them, and will give you the very best results from your efforts.
◄
As a special gift,
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Marketing Words
Visit Dave's blog: Steps
to Success
| How To Avoid An
Audit By The Tax Man - 10 Tips
by Dev Khalsa
How would you like an audit?
Cash strapped and bankrupt governments everywhere are looking for
more tax money. Your money, my friend.
Watch out small business owner! It is one thing to make money. Now
more than ever you have to have the smarts to keep it.
The following wisdom comes from a longtime friend and counsel of
mine, tax representative Dan White :
There are two categories that generate the highest possibility of
interest for the tax department and the inevitable audit:
1. those who are self-employed and claim a lot of deductions
2. those who earn over a million dollars
You need to have your accounting system set up so you are audit
ready. Off the shelf accounting software does not do this. Auditors
know that the better the bookkeeping, the less takings there will be
for them. If you are audit ready they may decide to pass you by and
go on to easier pickings.
Here are Dan White's 10 recommendations for you to avoid an audit:
1. Declare everything you're supposed to, no matter how small the
amount. A lot of small amounts are an indicator of a detailed
bookkeeper.
2. Make sure you include positively every form you receive without
exception. This is the first thing to avoid being careless about at
tax time.
3. Meet all your filing deadlines. File in the middle of the rush
but before the final deadline. Don't do anything at all to set
yourself apart. You don't want to do anything to appear you're being
anything less than 100% compliant.
4. If you don't have the financial means to pay your full amount of
tax owing, it is a good strategy to include a partial remittance, it
shows a good faith payment and is less likely to move into IRS/CRA
collections. Once you are in their cross hairs, all they see is a
lying cheating tax evader.
5. Don't be greedy. Many people have a tendency to be too aggressive
in claiming their business expense deductions. Only deduct what
you're legally entitled to.
6. The statement that you have to pay some tax, is true only when
you actually have a net income. Paying tax when you have a net loss
is not only foolish but it makes you a person of interest.
7. If you have an office in your home, make sure you understand the
rules. There can not be any personal use of the area and your office
needs to be your center of operations.
8. You need to have each expenditure documented to show it relates
to your business. Without this substantiation an auditor will deny
the business expense and consider it as personal.
9. If you are in a start up business, especially when converting a
hobby into a business, make sure you set yourself up correctly as a
business in every way possible. Document that your venture has the
potential to make money. Be able to show that there are other people
doing it for a profit; that you have the necessary know-how and
skill and that you are putting in the time and energy necessary for
it to someday succeed. You need to have all the paraphernalia of a
real business: business number, business plan, marketing plan,
business cards, letterhead, a web site, a budget, and a daily ledger
of activities. Your record keeping must be flawless. At your third
year of losses, you can expect an audit that could very well cost
you all your deductions and end up giving you the shaft.
10. Select your tax preparer carefully. Since you and not the
preparer, are legally responsible for what's submitted, you want to
make sure the professional you use is ethical and skilled. Also make
note that it is not in the tax preparers best interest to be
aggressive, so you better keep good records, failing which your tax
preparer will not want to include numerous expenses. Be aware that
your tax preparer is liable to punitive action for overly aggressive
tax returns.
|
Author Resource:- It may be helpful
to watch
the video of the above article. Dev Khalsa is a network
marketing maverick. Visit
his blog to learn how you can succeed in your own online home
business. ◄
|
| Article From Articles
and Success |
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About
the Editor:
Dave
Cleinman is an internet marketer and free-lance writer who specializes
in helping network marketers have success in business. A
successful owner of two businesses, and manager of three others during a
lifetime of service, he believes anyone can be successful if they have
the desire, patience, and willingness to follow the lead of those who
have done it.
Visit
my blog: Steps
to Success
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