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by Dave Cleinman

Remember when you were little, and you were convinced that the world revolved around you?  If you say no, you're not being honest.  Kids always feel the world revolves around them.  Good parents help them understand that they are a part of a whole, a team member of the human race, an integral part of the world.  As we grow up we internalize this and make every effort to be a good team player.  Even so, the fact is, that contrary to the notion of false modesty, the world DOES revolve around you.  Each of us is in the perfect position to not only build the life we want, but help others get what they want.  Team players yes, and kings and queens of our world as well.  So how do we take advantage of the fact that we were right as kids all along?

1.  Believe:  Like the four year old who is absolutely convinced that they are going to get the biggest bag off candy at Halloween, we need to believe that we are worthy of what we want and capable of achieving it.  This opens the door to every possibility that we require to actually make these beliefs come true.  Without this, they will not nor can they.  Belief is the lynch pin to the whole machine.

2.  Dream Big:  Our four year old is dreaming of a bag of candy bigger than they are!  We need to do the same.  Dream the biggest dream that we possibly can.  Visualize it, make it real, unless it is something unrealistic, like learning to drive a car across the ocean, or flying with wax and feather wings, there are limitless possibilities.  A nice home, nice car, early retirement, or vast wealth, complete financial freedom, all of these have been accomplished by others, and they can be achieved by you as well.

3.  Plan:  Once you have decided to pursue your dearest dreams, develop a plan.  A great resource for this is to follow the steps that someone who has achieved similar successes took to get where they are.  If you do what a successful person does, and think how they think, you will achieve the same results.

4.  Execute:  Once you have the plan, follow it.  Take action.  Even if you are afraid of failing, remember that not taking action automatically produces failure.  It is less important to focus on having success at first than just taking action.  If you can embrace the facts that success may come hard, may require a lot of work, but is worth it in the end, you are on your way to achieving success even if you haven't had any yet!  Take that to heart.  It is key to your longevity in the process.

5.  Achieve:  Your plan, followed with dedication, will produce results.  When you get results, do more of what you have been doing and get more results.  

6.  Readjust:  Setbacks will happen.  They are a normal part of life, business, and even the best laid plans and efforts.  Figure out what went wrong, or where you need to make changes, and do it.  

7.  Achieve More:  As you correct problems, or conquer challenges, success will increase both where things were going well, and now where you have made improvements.  Increased success is a benefit that dedication produces.

8.  Repeat:  Keep doing what you are doing, embrace new opportunities, and before you know it you will have reached your dreams that you desired so badly.  You ARE the four year old, and you got your giant bag of candy.  And now you can go for more! Never again will you ever say, "I Wish I Had."  You Will be saying, "I'm Glad I Did!"◄

The Small Business Marketing And Advertising Secret I Learned From Howard Stern, Rush Limbaugh, And Sarah Palin.

By : Claude Whitacre

These celebrities are targeting a specific niche of the country. Neither one is trying to appeal to the entire population. They are both excluding large segments of the potential audience. There is a real marketing benefit to this.

Both Rush Limbaugh and Howard Stern appeal to opposite ends of the population spectrum. Less than half of the adults in America care about either one of them. In fact, both men are disliked by more people than listen to them. But here is the huge advantage of that; They both appeal to a small, loyal, core audience that will listen to anything they say. This core audience will buy whatever they recommend. This audience will applaud anything they say. They each have a herd of followers. Not listeners...followers.

How is this an advantage in marketing? Having 100% of the world think that you are a nice, harmless, pleasant guy will virtually guarantee that almost nobody will hate you. Almost nobody will say anything bad about you. But they won’t say anything great about you either. In fact, you will almost never be the topic of conversation. Being the topic of conversation is what you want.

Mention the name Rush Limbaugh to any group, and political affiliation, any demographic, and you’ll have a rant on your hands. Arguments will happen. Limbaugh will become the topic of conversation. It doesn’t matter whether it’s a pro-Limbaugh conversation or an anti-Limbaugh conversation. Voices will be raised. People love to listen to (and watch) confrontation. They love to slow down in traffic to watch an accident site after it has happened. It’s just human nature.

Rush Limbaugh and Howard Stern polarize the audience. The people who dislike them...really dislike them. The people who like them, will follow them anywhere. People will talk about them.

It’s OK if it’s a confrontational conversation. As long as nobody is accusing you of committing a crime. You don’t want to be the topic of conversation like a Senator that is being accused of infidelity. That’s not the conversation you want at all. But you want people declaring that you are absolutely right, or absolutely wrong. The people who think you are absolutely wrong, won’t listen to your show (or any media you are on) anyway. It doesn’t matter, from a marketing standpoint, how much they don’t want to listen to you. But the opposite is not true. It matters a great deal how much the followers really want to listen to you. Their degree of loyalty to Rush or Howard’s show translates into a tremendous benefit to either man.

Rush Limbaugh (like Howard Stern) can command very premium advertising rates on his show. Why? Because even though many people would never see his show, the people who would, are intensely interested in anything he has to say.

Both men have become wealthy because of their celebrity To Their Core Audience. The money comes in from advertising revenue from each man’s show. Endorsements would be easy for either man to get. Speaking fees are enormous for polarizing celebrity personalities like these two men.

It isn’t just men. Sarah Palin attracts a small but fiercely loyal following. Some people will hang on her every word, pay to hear her speak, and would vote for her in any election.

Three years ago, almost the entire nation had never heard of her. The sheer controversy that followed her created a loyal following. Almost everyone wants to be on one side or the other.
But the entire country was talking about her.

Celebrity is currency.

Author Resource:- Small business advertising expert Claude Whitacre is author of the book The Unfair Advantage Small Business Advertising Manual. You can download a complete free copy at http://www.local-small-business-advertising-marketing-book.com or you can just buy a copy at http://www.claudewhitacre.com

 

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About the Editor:

Dave Cleinman is an internet marketer and free-lance writer who specializes in helping network marketers have success in business.  A successful owner of two businesses, and manager of three others during a lifetime of service, he believes anyone can be successful if they have the desire, patience, and willingness to follow the lead of those who have done it.

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